About the game
An interactive playable ad built for the Fermand Chocolate Company's commercial campaign.
Problem
A playable ad has seconds to convert an impression into an install — it has to communicate its hook almost instantly.
Solution
Built an interactive advertisement for Fermand Chocolate that was incorporated directly into one of the company's commercial campaigns.
Game details
- Release date
- Jun 2021
- Status
- Archived
- Genre
- Playable Ad
- Platforms
- Web
- Target Audience
- Mobile ad impressions for Fermand Chocolate's commercial campaign.
- My Role
- Developer.
- Duration
- < 1 mth
Team
Technologies & skills
- 2D Animation
- HTML5 Game Development
- TypeScript & Next.js
- Cocos Creator
- Cocos2d
- Playable Ads
- Character Animation
Lessons Learned
Playable ads are a different discipline from games proper — every extra second before the core hook lands is a player who's already gone.
